Tradition, innovation, and excellence
The FARMEC story is one of Romanian excellence, built through continuous innovation and respect for the consumer. With a tradition of over 130 years, FARMEC is the largest cosmetics manufacturer in Romania. It has succeeded in becoming an authentic brand, internationally recognized.
FARMEC combines expertise in using natural ingredients with the latest technologies in the field. This has enabled the continuous expansion of its care product range. The strategic collaboration with AROBS TrackGPS plays an essential role in this process. A partnership meant to optimize logistics operations and ensure maximum efficiency in delivering products to consumers and partners.
AROBS TrackGPS – a pillar of operational efficiency
Efficient management of FARMEC’s vehicle fleet is essential for smooth business operations. By using AROBS TrackGPS solutions, transport routes have been optimized, fuel costs reduced, and operational efficiency increased.
“Fuel expenses have decreased, and we managed to optimize the routes of over 100 agents across the country. Using the AROBS TrackGPS application, we have optimized the transport routes for each agent,” states Mircea Turdean, General Manager of FARMEC.
A long-term partnership based on trust and professionalism
The collaboration between FARMEC and AROBS TrackGPS is an example of a strong partnership. It is based on transparency, innovation, and common goals. Over the 14 years of collaboration, our solutions have been constantly improved and adapted to FARMEC’s needs. Therefore, they contributed to the streamlining of logistics processes.
“First of all, 14 years represent a period during which we developed a partnership based on trust, professionalism, and dedication. Through this partnership with the team of professionals at AROBS TrackGPS, we receive responses to our requests and constantly discuss the upgrading of the software solution we use together.” – Mircea Turdean, General Manager of FARMEC.
In turn, Voicu Oprean, CEO & Founder of AROBS, emphasizes the importance of constant dialogue in any strategic partnership:
“A long-term collaboration, such as the one between FARMEC and AROBS TrackGPS, is based on continuous dialogue and a deep understanding of the partner’s needs. In our 14 years of collaboration, we have communicated very well with the FARMEC team regarding their needs, expectations, and the necessity of continuous development.”
Together toward performance and continuous progress
AROBS TrackGPS has not only supported the logistical development of its partner but has also constantly refined its solutions alongside this renowned company. A dynamic collaboration, marked by continuous innovation, has enabled the adaptation of software technologies to the increasingly complex requirements of the FARMEC team. The feedback received has played an essential role in optimizing AROBS TrackGPS services. Thus, its position as a leader in vehicle fleet management has been strengthened.
“FARMEC is among those with whom we’ve grown together, and whose feedback has continuously helped us improve our products and services. For us, FARMEC has also been a model to follow — a company born in Cluj and developed internationally, whose brand is known worldwide,” says Ovidiu Bojan, Executive Director of AROBS TrackGPS.
TRACKGPS has FARMEC (CHARM)
This successful partnership demonstrates that technology and innovation can go hand in hand with tradition and excellence. It is also a clear example of how smart resource optimization can contribute to the growth of a successful Romanian business recognized worldwide.
